Case study

EF Tours: Casting Call

The problem Education First came to us with a unique situation. How could they leverage their facebook presence to drive interest and engagement in their reality tv series Life on Tour? Our Approach We decided that the best bet was to combine two things we know and love: Youtube and Facebook. By leveraging a cost efficient and popular video platform like Youtube and pairing it with our target audience’s social connections on Facebook, we figured we would be able to maximize the traffic and minimize server costs. Our Solution We worked with EF to build an innovative video contest platform which enabled their potential customers to submit their casting videos through facebook, host them on EF’s Youtube channels, and entice the participants to get their friends to vote for them. Thousands of videos later, and hundreds of thousands of votes later, Infinimedia’s software has helped EF reach tons of new customers they wouldn’t have been able to reach otherwise.

We have used:

• PHP
• xHTML/CSS