TheBoaters Case study
The problem
Launching a new site is hard, launching a new social network is even harder. TheBoaters came to us with a goal: grow their audience while lowering their customer acquisition costs.
Our Approach
We took to this problem like a fish to water. We decided to leverage the existing networks of boating enthusiasts already trolling around inside Facebook and introduce them to TheBoaters community.
Our solution
We built out an interface to TheBoaters that resided inside the Facebook platform. This application allowed us to leverage the social and viral aspects of the Facebook platform and allow these users to join TheBoaters.com without much effort. Our efforts helped them grow their userbase by over 1500% in a matter of weeks, while reducing their new user acquisition costs by over 85%.
We have used:
- PHP
- xHTML/CSS
