Case study

Travelzoo

The problem
Travelzoo was new to Facebook and social networks in general. They had a huge established user base, but they wanted to expand into new demographics. They wanted to know of a good way to expose their brand to more customers and get their deals in front of new people.

The Approach
We worked with Travelzoo’s marketing department to first refine their ideas and improve upon the product and tactics it would use to gain new subscribers. We took their ideas, and added viral elements, game play mechanisms, and focused the engagement.

The Solution
We built out their Facebook Public Profile (back when they were still called Fan Pages), created a series of interactive travel trivia games, and grew their audience by the thousands.

We have used:

• PHP
• xHTML/CSS