Social media at its core is the generation of content by the users and not the site owners. This is a radical shift from the old approach to content driven websites we saw emerge in the 90s, as it takes the creation element out of the hands of a few and entrusts it to the masses.
If you are curious about how your company might be able to benefit from employing social media in your products, or are curious as to how your company can reach out to a social media audience, we can help answer all of those questions.